Insight: The capacity to discern the true nature of a situation


It's what we do. 

Through the design, implementation, translation,

 and application of qualitative and quantitative market research. 



What we do


We start at the beginning. What is the problem facing the 
client and how are we going to help them fix it? 
We love to take hold of a client's problem, design a process or
methodology to gain input, and then work through it 
to find the hidden "Ah Hah"! 


It doesn't stop there. 


Implementation of research is often the toughest part.  
What are the
implications of the research outcomes on the
 overall strategy of the brand?
How does it influence
 communication planning, creative, public relations or 
media buys? Finding those hidden insights, implementing 
change, and knowing that we've helped our clients 
improve their business is what 
makes us passionate about our work.

  Simply put...We Translate Research Into Results






Since 1995 we have worked with clients of all sizes in a

broad range of sectors and industries. Below is a sampling



Contact us

Call or Email. We welcome the opportunity to discuss

 your strategic  needs with you.

        Ann O'Grady
585-698-4329 9

 ęcopyright 2015