Insight: The ability to understand the true nature of a situation
It's what we do.
Through the design, implementation, translation,
and application of Market Research
What we do
We start at the beginning. What is the problem facing the client and
how are we going to help them fix it? We love to take hold of a client's
problem, design a process or methodology to gain input, and then
work through it to find the hidden "Ah Hah!" It doesn't stop there.
Implementation of research is often the toughest part. What are
the implications of the research outcomes on the overall strategy of
the brand? How does it influence communication planning, creative,
public relations or media buys?
Finding those hidden insights,
implementing change, and knowing that we've helped our clients
improve their business is what makes us passionate about our work.
Simply put...We Translate Research Into Results
Since 1995 we have worked with clients of all sizes in a
broad range of sectors and industries. Below is a sampling
Call or Email. We welcome the opportunity to discuss
your strategic needs with you.
Ann O'Grady - Rochester, New York
Sharon Stone - Corning, New York