Insight: The ability to understand the true nature of a situation


It's what we do. 

Through the design, implementation, translation,

 and application of Market Research 









What we do


We start at the beginning. What is the problem facing the client and

how are we going to help them fix it?  We love to take hold of a client's

problem, design a process or methodology to gain input, and then 

work through it to find the hidden "Ah Hah!" It doesn't stop there. 

Implementation of research is often the toughest part.  What are

 the implications of the research outcomes on the overall strategy of

 the brand? How does it influence communication planning, creative,

 public relations or media buys? 


Finding those hidden insights,

implementing change, and knowing that we've helped our clients

improve their business is what makes  us passionate about our work.

  Simply put...We Translate Research Into Results









Since 1995 we have worked with clients of all sizes in a

broad range of sectors and industries. Below is a sampling












Contact us


Call or Email. We welcome the opportunity to discuss

 your strategic  needs with you.


Ann O'Grady


Rochester, New York 99585.698.4329





ęcopyright 2013